New Year, New Health Kick?

J January 2022

Bru celebrates health benefits of its new ‘veganuary’ menu

As is tradition when we head into a new year, many of us have been looking for new ways to make improvements to our lives and our health. These New Year’s resolutions often focus on food – adapting what we eat to improve our fitness and well-being, and this is something certain to continue in 2022 and for many years to come.

Local coffee shop, Bru Coffee & Gelato has recognised this annual trend and has responded by launching their new ‘Very Vegan’ seasonal menu on 11th January. Included on the menu are Bru’s already popular Guaca Bowl – a healthy, balanced meal featuring rice, salad and guacamole plus two brand new products; the Coconut Vanilla Matcha Superblend and the Coffee Cacao Superblend.

The ingredients picked by Bru for their seasonal menu launch also have huge health benefits, which Bru Business Development Manager, Aadil Steele says are sure to give customers a much-needed boost as we head into the New Year:

“As a business, it is important that we are intuitive to consumer demands and trends. We know that there is always an emphasis on fitness, health and detox in the New Year and the menu items that people order in January reflect this. Over the last few years we’ve also noticed the increasing popularity of veganism. We serve a great range of tasty vegan tray bakes, cakes and handmade vegan sorbet all year round and sales of these products have been on the up for some time. So this January, we decided to help people along with their new year goals and diets by launching a collection of vegan products that also have fantastic health benefits.

“Our new vegan Coconut Vanilla Matcha Superblend is full of fibre and protein – it really is a matcha made in heaven! For those not familiar with matcha, it is a finely ground green tea powder made from a specially grown and processed organic green tea which is full of antioxidants.

“The second new product that we are launching is the Coffee Cacao Superblend, which is a vegan combination of raw cacao and hazelnut. It also includes a shot of our 100% speciality arabica blend coffee for an extra dash of positive energy. As well as being delicious, it is high in protein and fibre and is a great source of magnesium and potassium. Both of these new menu items are well complemented by our already popular vegan Guaca Bowl.”

Known health benefits of matcha are extensive. They include boosting metabolism and burning calories; detoxifying effectively and naturally; calming the mind and relaxing the body; enhancing mood and aiding concentration; preventing disease; and lowering cholesterol and blood sugar. It is rich in fibre, protein, chlorophyll and antioxidants including the powerful EGCg and also provides the body with vitamin C, selenium, chromium, zinc and magnesium.

Cacao is another product which is known to have a whole host of impressive health benefits. The fibre in cacao powder promotes healthy digestion and can reduce the risk and symptoms of irritable bowel syndrome and other digestive problems. Cacao is also packed with flavonoids – nutrients which have been shown to help lower blood pressure, improve blood flow to the brain and heart, and aid in preventing blood clots. Flavonoids may also help to increase insulin sensitivity, reducing the risk of diabetes and can also help to reduce inflammation throughout the body, which may lessen the risk of some cancers, diabetes, arthritis, depression, and Alzheimer’s disease. In addition, the potassium in cacao has been shown to decrease the risk of heart disease by reducing lower body inflammation and stress on cells.

The new menu launch is well timed to benefit those committing to Veganuary in 2022. Since its launch in 2014, Veganuary has seen a massive increase in popularity year on year. In 2021, 580,000 people signed up to the campaign and over 825 new products and menus were launched.

Aadil  adds: “We decided to go down the vegan route for our New Year seasonal menu for many reasons. Partly because of the increasing popularity of veganism and the Veganuary campaign but also because of the amazing health benefits that come with some of the alternative ingredients used in vegan cookery. We also really enjoy the creativity involved in the development of vegan menu items – we are always keen to push boundaries and to experiment with new and interesting ingredients – especially when their taste and nutritional value is so good.

“I do think that a lot of people can be put off when they hear the word ‘vegan’. We are still serving many non-vegan products, but I would really encourage people to step out of their comfort zone and give these new products a try. Just because they’re healthy and nutritious, doesn’t mean that they sacrifice in flavour, in fact, the opposite is true. They’re made from the same ingredients that go into tea and chocolate after all, which are two of our nation’s favourite products!

“We’re not suggesting that everyone should become vegan, but a little experimentation is always good and we’re confident that customers will enjoy the taste, and health benefits that our new menu offers.”

Bru’s Very Vegan menu is available in stores from Tuesday 11th January.